Artificial intelligence is playing an increasingly significant role in shaping content on TikTok, with a new report suggesting that a majority of videos on the platform are now created using AI-powered tools. The findings have sparked discussions about content quality, user experience, and the potential effects on younger audiences.
According to a report by Kapwing, nearly 60% of the videos viewed by TikTok users are generated with the help of artificial intelligence. Researchers found that the proportion of AI-created content on TikTok is substantially higher than on other major video-sharing platforms.
The report states that the percentage of AI-generated content on TikTok is approximately three times higher than on YouTube. Analysts believe this trend may be linked to TikTok’s recommendation algorithm, which can rapidly promote content that attracts engagement regardless of how it is produced.
Researchers also highlighted concerns about the quality of content being surfaced through algorithm-driven feeds. The study suggests that TikTok’s recommendation system may sometimes favor easily produced AI-generated videos, increasing their visibility among users.
The issue appears to be particularly noticeable in content aimed at children. According to the report, categories such as “Kids” and “Cartoon Kids” contain a large volume of AI-generated material, with very little human-created content appearing in comparison.
Data cited in the research indicates that only a small fraction of videos under certain children’s content hashtags are produced by human creators. As a result, children seeking educational or entertainment content may frequently encounter AI-generated videos in their feeds.
Experts have warned that excessive exposure to AI-generated content could affect children’s creativity, critical thinking skills, and cognitive development. In response to growing concerns, TikTok introduced user controls in November 2025 that allow individuals to increase or reduce the amount of AI-generated content appearing in their feeds, giving users greater control over their viewing experience.
